Thursday, February 16, 2012


Posted by Melanie Rickey, Fashion Editor at Large and Bethan Holt, Fashion Junior at Large

How much time and money would it take to travel to over 100 boutiques from London to Berlin to Milan to, er, Dallas? Not as much as you might think now that we've started using Shopping for designer pieces online is no new phenomenon but what we love about is what it puts back into our online buying experience. By this I mean that every time you buy an item from the site, your purchase is coming from a small, carefully edited boutique be it Start in London or Mode de Vue in Paris. For us, is a one stop shop for getting pieces picked by a massively varied group of buyers, all with very different customers in mind. Ultimately, it's a good way to expand your shopping horizons.

At this fashion week time of year, a site like Far Fetch is particularly welcome. We've been scouring their products, which at 35,000 is three times the number stocked by most other designer e-tailers, for the best finds for fashion week and Spring/Summer. The mix is immense; there is no one prevailing mood so a bit more scouring than usual is required. The nicest way to browse is via each boutique- you get a small description of the store and an image of the retail space alongside all the products they have available on The nostalgic shopper in us loves the idea of eventually visiting a boutique where a much loved item came from.

Here are Melanie's fantasy purchases...

I've been hankering after this cuff ever since I first saw it at Balenciaga's showroom in Paris last October. It's my birthday next month if any friends/family are reading this!

Balenciaga cuff £264 from Al Duca d'Aosta in Italy

Every woman needs a black silk blazer in her life, and they don't come as smart or with as much edge as this one by Maison Martin Margiela.
Maison Martin Margiela blazer £1049 from L'Eclarieur in Paris
I buy my summer sandals in February every year. These are the ones for 2012 for me. Love the mix of glitter upper and utilitarian sole

Glitter sandals by Givenchy £510 from Bernard in London
A lace bell skirt from the most formal and most elegant designer in NYC, Mr de la Renta
Oscar de la Renta skirt £1199 from L'Eclaireur in Paris

A Chanel quilted rucksack – the perfect fashion handbag for this spring.

Vintage Chanel rucksack £1650 from Rewind Vintage Affairs in London
And Bethan's fantasy purchases...

Perfect pyjama shirt by the Olsen twin's label The Row

The Row silk shirt £394 from George in Austin, USA
Mad but fab floral trousers from Dolce and Gabbana- I could happily spend my summer in these with a loose white vest and some wooden heeled sandals. 

Dolce and Gabbana trousers £259 from Spinnaker Women  in Italy
Tortoiseshell is my favourite pattern for sunglasses. I love the added bonus of the purple lens on these from Henrik Vibskov.

Sunglasses by Henrik Vibskov £116 from the Henrik Vibskov boutique in Copenhagen
I could get through the whole summer in these Chloe two tone block heels- the height is perfect.
Chloe sandals £345 from Biondini in Paris

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