Thursday, March 29, 2012


Posted by Bethan Holt, Fashion Junior at Large

It's a few weeks now since the end of Paris Fashion Week. Everyone is home and has had a few good nights of sleep. Now, the AW12 press days are upon us (I went to NINE yesterday) and we can see how the catwalk trends are being interpreted by retailers, and also how designers have channeled them into their commercial collections. It's all very fascinating but there can be a lot to take in. There can also be huge chasms between the overriding catwalk trends and what people actually want to wear. I attended a trend talk at the beginning of this week where a massive focus was placed on the fact that AW12 is all about covering up your whole body and wearing black and grey. Well, there may have been a lot of that on the catwalks but shoot me now if that's all I have to look forward to come September.

Will this really be what we're wearing in Autumn? Gucci AW12 (image from cat
We posted about EDITD last season. They analyse fashion week data from all angles. One of the best things they do is analyse social media sites , especially Twitter, to find out what fashion editors and internet spectators are really enjoying when they see the shows. Their perspective is that we have to think about how much people actually like what they see, not just how much they see it. This data can then be used by retailers to give them an idea about which trends people are likely to buy once the collections hit the shops. You can read their full reports from each fashion week here but in the mean time, here are EDITD's buzz charts from each city. These show the designers, trends and patterns which people were really taking about...

So, do you agree with the EDITD stats? Are you still massively into vintage references?Will checks be number one on your shopping list for Autumn?

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