Friday, June 8, 2012


Posted by Melanie Rickey, Fashion Editor at Large

Bethan is out and about in the countryside today working with a brand, while I am off on my first trip to The Hay Festival with Mary who is speaking there tomorrow, (5.30pm at Barclays Pavilion if you're interested). She is presenting, in my humble opinion, her best lecture on the true nature of value in modern British society. I never fail to be moved and inspired by it. This afternoon I'm booked in to see Andrew Marr speak, followed by my secret intellectual crush Alain de Botton presenting short "How To" lectures from his School of Life series.

This follows an inspiring night with Ari Seth Cohen and his bevy of couture clad, peacockishly glam grandmas to launch his Advanced Style book, a spin off from his fabulously original blog of the same name. It was fab to see Sasha (Liberty London Girl) and her mother, Victoria; Navaz (Disney Roller Girl), Fred (Fred Butler Style), Allison (Thats Not My Age) at the launch which was at Mary's House of Fraser store on Oxford Street. Photos and chat with Ari to come. In the meantime, I wanted to share this truly awesome and inspirational fashion film from by Santiago and Mauricio Sierra with you.

Have a happy weekend!


She’s Electric

Santiago and Mauricio Hit the Gas in Their High-Speed Neon Short

Pop photography and filmmaking siblings Santiago and Mauricio Sierra take us on a high-octane night ride starring a vamped-up Alana Zimmer in their latest short, She’s Electric. Looking back on growing up in the 80s, the brothers drew inspiration from Japanese anime, Atari video games and Disneyland’s Space Mountain attraction to create the retro imagery. “We remembered watching ET and Back to the Future, and when our dad got the first Mac,” says Santiago. “It was an interesting time where new technology was shaping the vision of the future.” Previously creating color-bursting fashion shoots and sparkling campaigns for the likes of Interview magazine and Dior, Santiago and Mauricio cast otherworldly Canadian model Zimmer as their “perfect future 80s character” to sport the head-turning spring/summer beauty looks from makeup artist Romy Soleimani. “What we do isn’t film, it’s images in motion. It’s the new photography,” explains Santiago of their post-production-heavy technique. Adds Mauricio: “People can recreate entire universes out of nothing, and that’s one of the things we love to play with.”

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