Posted by Bethan Holt, Fashion Junior at Large
Staying in is quite clearly the new going out, according to Miuccia Prada. Today, images for the SS13 Miu Miu advertising campaign, shot in new York by Inez and Vinoodh, were released, full of beautiful people languishing on beds made up with pretty silk eiderdowns, leaning across tables adorned with dying flowers and slumped against red painted walls. It's almost like these ladies were all dressed up, ready for tea at The Ritz perhaps and then there was a sudden flood warning so now they are all dolled up with nowhere to go. They do some posing, drink a little wine, feel saucy and drowsy in equal measure and dress up in even more of their slightly off-kilter elegant wardrobe; there are furs, crystals and a demure pencil skirt, but hold on, it's denim?
Miu Miu describe it as a "mysterious domestic setting" which provides a "fresh view of contemporary femininity". Given that in many of the poses, the girls look either bored or sleepy, let's hope it's not too close to what Miu Miu really thinks being a girl is all about in 2012. There are also lots of seductive gestures and come-to-bed eyes among the shots, suggesting that some girl-on-girl action is on the agenda, an intelligent spin in its itself given that this Miu Miu collection reminds so clearly of the trussed up, fabulous yet sex-sceptical look of the mid century. It's beautiful and elegant yes, but obviously sexy no. Well, not until now...
|Bette Franke makes her move on Malgosia Bela|
|A Bette Franke sandwich|
|Could Doutzen Kroes look more bored, or more beautiful?|
|A well dressed sulk|
All images courtesy of Miu Miu