Wednesday, September 25, 2013


Posted by Bethan Holt, Junior Fashion Editor at Large
Vileda supermops. In fashion?
"Humdrum domestic world of wipe-clean tablecloths, abandoned takeaway boxes and vileda supermops" read J.W Anderson's SS14 press release. Those references seemed so singular that surely no other designer could match them? A quick flick through the latest pictures from Paris shows that this mop reference is alive and well however. On the Rochas catwalk this afternoon, Marco Zanini showed shoes which would easily double as cleaning implements, as observed by Eric Wilson.

These shoes are like Swiffers for your feet. At Rochas.

Rochas mop shoes (image via @ericwilsonNYT)
Are we entering a new functional era of fashion? I, for one, am looking forward to seeing an outfit entirely fashioned from mops at some point very soon. A challenge for the DIY-ers and customisers amongst you.

J.W Anderson SS14

Wipe-clean plus mop feet at Rochas SS14 (via
Wearable Swiffers 

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