|Isabel Marant in Paris at the launch of her H&M collection today|
By the looks of the H&M collection, Marant is about to add to her fan base. Unlike many of the other designers who have worked with H&M (Donatella Versace and Karl Lagerfeld, for example), she is not a celebrity in her own right. Those beyond the fashion world might know Marant's name, but perhaps more as a by-word for the very particular way of dressing which her brand had engendered. H&M call it "boho elegance and rock'n'roll nonchalance" but you only have to look at Emmanuelle Alt, Gwyneth Paltrow or Kate Bosworth to see it in action. And beyond that, anyone who's considered a wedge trainer or ankle boot, a laced leather trouser or anything Navajo has come under the Marant influence, even if they don't know it. It's actually this group which she is keen to reach by designing for the high street- "It's a good way for me to remind everyone that it was me who made these things". It's crystal clear that Marant is a bit pissed off with seeing girls walking around in second (or even third/fourth) rate copies of the products which she calls her "kids".
Although there's not a wedge trainer in sight in the H&M collection, there is a brilliant selection of beautiful, instantly distinctive Isabel Marant greatest hits. Those fringed wedge boots have been reinterpreted in two-tone suede and leather. Then there's a huge selection of ikat printed skirts, loose slouchy trousers and tiered dresses. There are several versions of the super skinny, slightly cropped and zipped trousers which come coated (in red, white and black) rather than the original leather. Among the most fabulous components are sparkling going out clothes; sequinned leggings, a shrug-on silver jacquard bomber and several of those super-sexy teeny weeny mini dresses which appear in each and every Marant catwalk show.
|Marant for kids|
|Isabel Marant jumper- supposedly for kids.|
|Isabel Marant kids denim jacket|