Posted by Bethan Holt, Junior Fashion Editor at Large
Cadbury purple, less commonly known as Pantone 265c, has been on our collective visual radar for the past 100 years, ever since the Birmingham chocolate company switched the colour of its packaging in tribute to Queen Victoria's favourite colour. We're used to seeing it, ripping it, scrunching it and gifting it but how about wearing it?
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|Cadbury purple at MaxMara (via catwalking.com)|
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