Tuesday, December 10, 2013

HOUSE OF HACKNEY X ASOS: GRUNGE JUST GOT REFRESHED

Posted by Bethan Holt, Junior Fashion Editor at Large

By this point in the fashion season, trends can start to feel a little tired. Everything which seemed so cosy, fresh and inviting back in September feels "done" by now but let's not kid ourselves that any of the SS14 stock which will land in the coming weeks is really going to be wearable for a while yet- unless we get a freak February heatwave. Nope, what is really required at this time of year is a new wave of inspiration to get us through the last dregs of Winter.

ASOS and House of Hackney have come to the rescue with a gorgeous new collab which suddenly makes grunge- one of the biggest Autumn catwalk moods to transfer across the retail spectrum- feel exciting again. All tartan-ed out? House of Hackney's giant tasseled scarf might make you think again. Or perhaps it's the new take on dungarees- cropped, printed and in velvet- which will pep up your fashion outlook for the dark, cold months ahead. I also love the silky checked slip dress which will do just as well for NYE as for Glasto.

Frieda Gormley, the House of Hackney founder whom I had the pleasure of interviewing last year, says that it's the girls of Dalston they're surrounded by every day who really inspired them, so much so in fact that they've called the collection "Dalston Tart". Cheeky. If you're a Dalston tart yourself, or perhaps find yourself over that way one day then be sure to pop into the House of Hackney shop on Shoreditch High Street where the brand's maximal, witty, Victorian dandy vision comes to life beautifully.

Happy AW13, take 2.





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